Full walk of the live funnel on 21 Oct 2026: ads, /start, /book (video, calendar and booking form), /thankyou. Checked on desktop and a 375px phone. Nothing was submitted.
The page itself is now clear and well written, but the two steps after it are broken. The calendar only offers 5:00pm to 12:30am Eastern, which is dinner service, and the booking form asks 11 required questions. Then the video contradicts the page on two facts a seller will remember: Benny says "over 250 signed NDAs" and "12%" commission, while the page says "more than 50" and "10%". In the last 3 days the SAG pixel saw 377 page views, 336 ad visits to /book and 0 bookings.
One promise, one set of numbers, everywhere. Red cells disagree with the rest.
| Fact | Ads | /start | /book page | Video | /thankyou |
|---|---|---|---|---|---|
| Signed NDAs in 48 hrs | 50+ | 50+ | more than 50 | 250+ | 250+ |
| Commission | n/a | n/a | 10% | 12% | n/a |
| Call length | n/a | n/a | n/a | n/a | 30 to 45 min (slot is 30) |
| What the call is called | discovery call | not mentioned | discovery call | discovery call | "assessment" |
| Main promise | quiet sale / sold fast | free training | what it's worth | the process + worth | prep for the call |
| Mechanism | off-market, add-backs, SDE | 5-step process | SAG Effect™ | SAG Effect™ | SAG Effect™ |
/book passes the 5-second test. "What Is Your Business Really Worth? Watch, Then Book Below." says what it is and what to do. The subhead names the business types, the 40,000+ buyers, the 45-day pizza shop and the free, confidential call.
The video and the page disagree on two facts a seller will remember. Benny says "over 250 signed NDAs" at 4:01, but the ads, /start and /book say "more than 50". Benny says "our commission is 12%" at 7:03, but /book says "Our commission is 10%" in step 3 and again in the FAQ. Both lines were checked with two separate transcriptions. On top of that: testimonials are initials only (Mike D., Angela R., Tom K.) with no photo or business name, the contact address is udconsulting.sales@gmail.com, the calendar host shows as "UD Consulting", and /start claims "$200M+ revenue generated" next to deals of "$100K to over $4 million".
The video has a strong "cost of waiting" section (stale listings, softening revenue, health) but the page does not carry it. The only urgency on the page is "Spots for discovery calls are limited each month", which reads as generic. The real reason to act now (a business sells best while it is performing well) is never stated on the page.
The headline is strong for the Proof ad. But the Private and Quiet ad set takes 55% of the budget and promises "Sell It Quietly", "SAG sells off-market", "can't risk your staff or regulars finding out". The page headline talks about worth, and privacy only appears as the word "privately" in the subhead and one paragraph halfway down.
Written for Level 3 (solution aware). It names the three things owners already tried (sell it yourself, a real estate agent, BizBuySell type sites), explains why each fails, then gives a mechanism (the SAG Effect 5-step process, add-backs and goodwill, the private 40,000+ buyer network). Right level for owners who know brokers exist.
Cold ad traffic lands on a 12-minute video, then a calendar that only offers 5:00pm to 12:30am Eastern (timezone set to Pacific/Midway), then a form with 11 required questions. A restaurant owner is in service during every slot on offer. There is no lighter option for "not ready yet" owners, and auto-confirm books everyone, including "No, it's not currently profitable".
The free call is clear. What comes after is not consistent: commission 10% or 12% (see Lens 2), "a listing fee" with no amount, the calendar slot is 30 minutes but /thankyou says the call "typically runs between 30 and 45 minutes", and /thankyou calls it "YOUR ASSESSMENT IS CONFIRMED" when every other screen says discovery call.
Ranked by impact, not by effort.
What is broken: The "Work Hours" schedule is 10am to 6pm in Pacific/Midway time, 7 hours behind Pennsylvania. Owners only see 5:00pm to 12:30am, which is dinner service.
The fix: In GHL, Calendars, Free Discovery Call, Availability: change the schedule timezone to America/New_York. Keep the same 10am to 6pm hours, or set Benny's real call hours.
What is broken: NDAs: 250+ in the video and /thankyou, 50+ in the ads, /start and /book. Commission: 12% in the video, 10% on /book (step 3 and FAQ). Note: /book was changed from 250+ to 50+ on 18 Oct to match the ads, before the video was checked. That edit created part of this gap.
The fix: Ask Benny for the true figures. Then change whichever side is wrong. Page text takes 10 minutes. If the video is wrong, trim the line (4:01 to 4:06 for NDAs, 7:03 to 7:08 for commission) rather than reshoot.
What is broken: 11 required fields: name, email, phone, business type, location, profitable, profit band, liquor license, timeline, tried before, and a multi-select "clarity" question. Long forms on a phone lose people at the last step.
The fix: Keep required: name, email, phone, business type, profitable, profit band, timeline. Make optional: location, liquor license, tried before, the clarity question and the notes box. Every one of those can be asked on the call.
What is broken: Most ad spend goes to the privacy angle, but the first screen only talks about worth.
The fix: Add one line under the subhead, above the video: "100% private. No public listing, no sign in the window. Every buyer signs an NDA before they see your numbers."
What is broken: udconsulting.sales@gmail.com sits in the /start header and on /thankyou. The calendar host is "UD Consulting". A seller handing over a $800k business wants to see a business email and Benny's name.
The fix: Use an @sellmyhospitalitybusiness.com or SAG email, rename the calendar user to Benny Ulloa (or SAG Hospitality Brokers), and add the office line (412) 224-0033 to the header.
What is broken: Testimonials are initials only, the same three repeat on /start and /thankyou, and /book has none. "$200M+ revenue generated" and "From Losing Deals to Closing at 60-75%" are never explained.
The fix: With Benny's OK, add full first name, town and business type (or a photo). Put one testimonial next to the calendar on /book. Remove the $200M+ stat and the 60-75% heading unless Benny can back them.
What is broken: It says "assessment" instead of discovery call, says 30 to 45 minutes for a 30-minute slot, shows testimonials before the instructions, and fires the Schedule pixel on every load (a refresh or shared link counts as a booking).
The fix: Change the badge to "YOUR DISCOVERY CALL IS CONFIRMED", set the length to "about 30 minutes", move the 3 steps above the testimonials, and wrap the pixel: if (/\/book|\/vsl-page/.test(document.referrer)) fbq('track','Schedule');
What is broken: Hidden today but still in the pages: Funnels.com and "Wealth Academy Publishing LTD" legal text and sobriety stats ("Clients Achieve Sobriety Within 90 Days") on /start, and the SEO keywords "Sales Funnels, Shaqir Hussyin" on /book. One builder click turns them visible, and search engines already read them.
The fix: Delete those sections (do not just hide them) and clear the keywords in each page's SEO settings.
Thinking About Selling Your Restaurant or Bar? Find Out What It's Really Worth Before Word Gets Out.
How SAG Sells Pennsylvania Restaurants, Pizza Shops and Beer Distributors Off-Market, to 40,000+ Private Buyers, With Add-Backs and Goodwill Counted In.
Book Your Free, Confidential Discovery Call With Benny Ulloa. This Week's Times Are Below.
| # | Action | Time |
|---|---|---|
| 1 | Calendar schedule timezone to America/New_York | 5 min |
| 2 | Once Benny confirms, fix the commission and NDA figures in page text (/book step 3, FAQ, /thankyou) | 10 min |
| 3 | Make 5 booking form fields optional (location, liquor license, tried before, clarity question, notes) | 10 min |
| 4 | /thankyou: "assessment" to "discovery call", "30 to 45 minutes" to "about 30 minutes", referrer check on the Schedule pixel | 15 min |
| 5 | Add the privacy line under the /book subhead, clear "Sales Funnels, Shaqir Hussyin" from SEO keywords | 10 min |